Slavsocks x Magnifico: Hir Aj Kam, Hir Aj Go

To celebrate 30 years of Magnifico, one of Slovenia’s most iconic musicians, we created a special limited-edition Slavsocks x Magnifico collection.

Designed for Magnifico’s anniversary concert in Stanežiče, the socks bring together the Slavsocks aesthetic and elements from his unmistakable musical and visual universe. They feature the iconic “Hir Aj Kam, Hir Aj Go” and “Čefur”, with selected design elements created by designer Jure Sotler.

Magnifico gave us almost complete creative freedom. He had only two requests: white socks and “Hir Aj Kam, Hir Aj Go.” The result is a limited edition celebrating three decades of music, Balkan spirit and Magnifico’s one-of-a-kind attitude.

The collaboration was also featured by Marketing Magazin in its Opazili smo selection.

Hir Aj Kam. Hir Aj Go. Somewhere in between Slavsocks.